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A form is a direct reflection of your brand’s quality. Flex Forms provides powerful, non-technical design tools so public fill looks like part of your product — not a generic survey template. Design panel + custom CSS are included on Standard, Pro, and Enterprise. Only removing the “Powered by Flex Forms” watermark requires Pro or Enterprise.

All plans

Upload logos and covers, social previews, accent colors, typography, advanced layout, and custom CSS via the Design panel.

White-labeling

Pro / Enterprise. Remove the “Powered by Flex Forms” watermark for a clean public experience. See Hide branding.

Crafting the Visual Identity

You don’t need to write a single line of CSS unless you want to. Visual identity is controlled through the Design panel — including advanced layout and a sanitized custom CSS editor on every plan.
1

Upload the Brand Anchor (Logo)

Upload a crisp, square logo (up to 600px). This anchors the top of your form and establishes immediate trust with the respondent.
2

Set the Atmosphere (Cover Image)

Upload a cinematic, high-resolution header image (up to 2000px). Flex Forms automatically compresses this into next-gen WebP formats to ensure the page loads instantly on mobile devices.
3

Define the Accent Color

Select a Hex color that exactly matches your brand guidelines. The engine will instantly apply this color to all interactive elements, progress bars, and buttons.
4

Optimize for Social Media

Upload a dedicated Social Preview Image (1200x630px). When you paste your form link into Slack, LinkedIn, or iMessage, this image will unfurl to create a highly clickable, beautiful preview card.

White-Labeling (Hiding Branding)

By default, the bottom of every form features a small, subtle “Made with Flex Forms” badge. If you are an agency building forms for high-paying clients, or an enterprise requiring strict brand purity, you cannot have third-party watermarks on your assets.
1

Access General Settings

From Studio, open Form settings (gear) → General (not the Studio canvas Design rail).
2

Toggle White-Labeling

Simply toggle Flex Forms Branding to Off.
3

Instant Removal

The engine will instantly scrub all traces of Flex Forms from the public fill page, embeds, and popup modals.
License Enforcement: White-labeling is strictly enforced by the global license server. If you are on a Standard plan, toggling this switch will have no effect. You must upgrade to a Pro or Enterprise license to unlock this capability.
Last modified on September 7, 2026