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Forms don’t just collect abstract data; they collect people. The Contacts directory is a built-in, lightweight CRM. Every time a user completes a submission that includes their Name or Email, the Flex Forms engine automatically extracts their identity and builds a unified profile across all your forms. CSV export downloads as a streamed file (filters applied) so large directories do not freeze the Studio tab.

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The unified Profile

Instead of hunting through hundreds of raw submissions to find “Jane Doe”, you can simply open the Contacts directory.
Intelligent Deduplication: If Jane Doe submits your “Contact Us” form on Monday, and your “Giveaway” form on Friday, the engine does not create two duplicate contacts. It intelligently updates her existing profile, incrementing her engagement score and updating her Last Seen timestamp.

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Managing Your Audience

The Contacts directory is built for speed, allowing you to instantly manipulate massive lists of leads.
1

Lightning-Fast Search

Type a name or email into the search bar to instantly isolate a specific high-value lead.
2

Behavioral Sorting

Sort your audience by Last Seen to find your most active recent leads, or by Submission Count to identify your most loyal brand advocates.
3

CSV Exporting

Click the Export button to instantly generate a clean CSV file of your filtered audience, ready to be dropped into Mailchimp, Excel, or a manual mail-merge.
4

Automated CRM Syncing

For zero-touch operations, skip manual exports entirely. Use the Integrations Engine to automatically push these contacts directly into HubSpot, Salesforce, or Zapier the millisecond they hit submit.
Last modified on September 7, 2026