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Apex Lead Qualifier is a logic recipe for B2B qualification: budget messaging, optional “Other” company size, a calculated lead score, and High / Nurture endings.

What you get

  • Show a warning when budget is too low (Next/Submit stay available)
  • Show + Require an “Other” text field when needed
  • Score from budget / size / timeline → Jump to priority or nurture pages (both terminal)
  • Internal lead score stays hidden on public Fill (used only for routing)
  • Tiles stepper that only shows the visited path when branching

How to build it

  1. Create form, then add qualifier fields and ending pages in Studio (mark endings terminal)
  2. Tune show / require and score jumps in Workflow → Rules
  3. Test fill: low budget shows the warning but Next remains; high score lands on the priority page with Submit
See also: Show blocks · Require answer · How logic works
Last modified on September 7, 2026