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Your form data shouldn’t sit in a silo. Flex Forms routes completed submissions into your marketing and sales tools as soon as a respondent finishes.

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Two tiers

1. Catalog + Connections

Admins open Integrations in the left rail. Use the Catalog tab to enable providers and paste global API keys. Use the Connections tab for reusable OAuth / named accounts (for example multiple Salesforce orgs). Credentials stay encrypted for the whole panel.

2. Form-level feed

On each form, open the hub Integrations tab to enable feeds, pick a Connection when required, choose lists/pipelines, and map blocks to CRM fields.

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Configure a form feed

1

Open the form hub

From the Flex Forms list, open the form. Use the top hub tabs (Insights, Submissions, Share, Integrations).
2

Open Integrations

Select the Integrations hub tab. You will see every provider that is already connected globally.
3

Enable the feed

Turn on the provider you need (for example HubSpot). If it is missing entirely, an administrator still needs to add credentials under the left-rail Integrations page.
4

Choose destination and map fields

Pick the list, audience, or pipeline. Map each form block to the provider’s property keys (API names, not display labels).
5

Save and test

Save, then submit a real test on the fill URL to confirm the payload arrives correctly.

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Enterprise options

Many CRMs reject contacts without an email. If a feed needs identity, add an Email block and mark it primary before enabling the feed.
Use Conditional integrations so only matching submissions leave Flex Forms (for example Department = Sales → HubSpot).
For tools without a native driver, use Webhooks to POST the full submission JSON to your endpoint.
Last modified on September 7, 2026